People often ask me: 'Why did you create BLACK toothpaste'? It makes no sense! No one will buy it! But to me, made perfect sense.
Yes, it's black, yes it weird, yes it's scary to try at first. It's made with activated charcoal powerful anti-bacterial, anti-fungal negative ionic properties bind to bacteria, plaque and tartar to remove stains and promote healthy pH levels in the mouth. My 'black magic' is made with other healthy ingredients such as coconut oil, tea tree oil, peppermint oil, baking soda, diatomaceous earth... Too many oral care products on the market today are made with toxic chemicals such as fluoride, the absorption of which is very quick via gums. As result, I created a safe alternative to commercial toothpaste that is fun for the whole family.