Based in Los Angeles, Terra & Co. is a woman-owned business, conceptualized by sisters Amra and Azra Hajdarevic, who immigrated to the United States post-Bosnian war and have built up with more than two decades of combined experience in the beauty and cosmetics industry.
In a quest for an ethical and all-natural solution to oral care and teeth whitening, Terra & Co. has launched “Brilliant Black Toothpaste” Obtaining its color from a key ingredient, activated charcoal, the company’s signature product is proudly made in the USA, and contains no fluoride, no SLS, no peroxides, no triclosan, and is also 100% vegan, gluten-free, and cruelty-free.
Many oral care products on the market today contain toxic chemicals which are absorbed quickly through the gums and are even at times tested on animals before being available on the market. Terra and Co.’s mission is not only to create an ethical product from conception to consumption but also to add elegance to bathrooms and fun to oral hygiene routines.
Brilliant Black Toothpaste is sold in a set that comes with a complimentary 100% biodegradable bamboo toothbrush and travel case.