Where Ayurvedic Ritual Meets Modern Dental Science
Remineralize, detox, and elevate your daily routine with formulas crafted for sensitive teeth & whole-mouth health
Shop Clean Oral Care
Clinically Proven
Hydroxyapatite is the mineral that makes up nearly 97% of your tooth enamel.
Unlike fluoride, it’s biocompatible—your teeth recognize it as their own. When added to toothpaste, hydroxyapatite helps rebuild and strengthen enamel, reduce sensitivity, and protect against cavities naturally.
*the microscopic structure of tooth enamel
Oral Care That Works
With Your Body
- Hydroxyapatite to rebuild enamel
- Clinically tested for whitening & low abrasion
- Botanicals to balance oral pH and microbiome
- Bioavailable B12 for mood & energy*
- Zero toxins — no fluoride, SLS, or parabens, artificial BS
Shop by concern
Shop All
How Terra & Co. compares
How Terra & Co. compares |
|
Them |
|---|---|---|
Whitening Results |
Clinically tested to whiten teeth 2 shades in just 2 weeks* |
No clinical whitening claims |
Hydroxyapatite Type |
Micro high-potency hydroxyapatite — sourced from organic mineral rock, with a natural particle size that stays on the enamel where it belongs |
Them: Nano-hydroxyapatite — synthetic particles so small they may penetrate gum tissue and enter the bloodstream (banned in the EU) |
Abrasiveness |
Clinically tested for low abrasion — safe for daily use and gentle on enamel |
No published clinical data on abrasion |
Detoxifying Power |
Powered by activated charcoal to bind with plaque |
Lacks effective detox ingredients |
Artificial Colors & Flavors |
100% free from artificial colors, flavors, fluoride, SLS, triclosan, gluten, and parabens |
May contain “natural flavors” |
