Verified customer review praising Terra & Co.'s Brilliant Black® Floss for whitening, freshness, and eco-friendly packaging

The Floss That Sold Out 3X Times

Your Favorite Whitening Floss Is Finally Back

Shop Clean Oral Care

Clinically Proven

Hydroxyapatite is the mineral that makes up nearly 97% of your tooth enamel.

Unlike fluoride, it’s biocompatible—your teeth recognize it as their own. When added to toothpaste, hydroxyapatite helps rebuild and strengthen enamel, reduce sensitivity, and protect against cavities naturally.
Strengthen Your Enamel

*the microscopic structure of tooth enamel

Oral Care That Works
With Your Body

  • Hydroxyapatite to rebuild enamel
  • Clinically tested for whitening & low abrasion
  • Botanicals to balance oral pH and microbiome
  • Bioavailable B12 for mood & energy*
  • Zero toxins — no fluoride, SLS, or parabens, artificial BS