VERIFIED CLINICALS FOR ALL TYPES OF SMILES
Clinically Tested for Low Abrasion
SMOOTHER IS SMARTER
Terra & Co.’s toothpaste is clinically tested in-house and by third-party labs for low-abrasion.
Our gentle paste is made with hydroxyapatite and charcoal, and won’t stripe or damage enamel with daily use.
DATA: RDA value of 103.37+-2.47 and an REA value of 4.64+- 0.17. Tested on human specimens only.
Third-Party Lab Tested for Shades Whiter
WHITER IS BRIGHTER
Our clinical testing indicates Pellicle Clean Ratio (PCR)
results for the Shade Guide Assessments.
Specimens were 2.7 Shades whiter/lighter following treatment in 1-3 weeks.
Lab data: Treatment group TERRA & CO. Brilliant Black Toothpaste exhibited a Mean (N=16) ± SEM, ΔL* value = 16.4 ± 0.7, PCR value = 104.5 ± 4.3 and Δ R-20 Shade Guide Score = 2.7 ± 0.2 following the in vitro treatment regimen. Testing was conducted on human specimens only.
Peta Certified EWG Verified Ingredients for Low Hazard
CLEAN IS ETHICAL
Terra & Co.’s fully transparent and EWG verified natural oral care ingredients are thoughtfully curated vegan and cruelty-free.
Cocos Nucifera (Coconut) Oil
FUNCTION(S): Fragrance ingredients, hair conditioning agent, skin condition agent,
miscellaneous skin-conditioning agent, occlusive, emollient, masking, solvent
CONCERNS: Allergies/immunotoxicity, additive exposure sources, irritations
RATING: Low
Tocopherol (Vitamin E)
FUNCTION(S): Antioxidant, fragrance ingredient, skin-conditioning agent – miscellaneous skin conditioning - occlusive, skin conditioning
CONCERNS: Cancer, allergies/immunotoxicity, endocrine disruption
RATING: Low – Fair (Depending on usage)
Charcoal (Activated)
FUNCTION(S): Abrasive, absorbent, colorant, opacifying agent, cosmetic colorant
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Hydroxyapatite
FUNCTION(S): Mineral obtained from phosphate rock.
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Azadirachta Indica (Neem) Seed Oil
FUNCTION(S):
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Cannabis Sativa (Hemp) Seed Oil
FUNCTION(S): skin-conditioning agent – miscellaneous, emollient, skin conditioning
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low – Fair (Depending on usage)
Hydroxyapatite
FUNCTION(S): Mineral obtained from phosphate rock.
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Xylitol (From Birch)
FUNCTION(S): Flavoring agent, humectant, skin-conditioning agent – humectant,
Skin conditioning
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Charcoal (Activated)
FUNCTION(S): Abrasive, absorbent, colorant, opacifying agent, cosmetic colorant
CONCERNS: Cancer, allergies/immunotoxicity, developmental and reproductive
toxicity, use restrictions.
RATING: Low
Non-Toxic for the Win
(HA) IS THE NEW BLACK
For patients looking for a great fluoride alternative, we invite you to learn more about our superhero ingredient Hydroxyapatite.
Read the published articles here!